We may not be the biggest supplier — but we are the most accountable team.
One operator runs your project end to end: no hand-offs, no account shuffling.
We take on what we can genuinely deliver, and we stay accountable for the result.
Your Trusted Product Development & Sourcing Partner
LINZHEN International was founded in Ningbo. We are a founder-led team, focused on product development and global sourcing for brands and importers who want a partner that is accountable for the result — not the biggest supplier, the right one.
Committed to sustainable sourcing and eco-friendly packaging — helping brands reduce environmental footprint without compromising on quality or cost.
12+ retail departments managed · as a direct vendor & factory partner to Target US
Founder-led export & sourcing since 2014 · industrial-trading integration with in-house factories
From concept to retail shelf
Multi-category development capability.
International Retailers & Brands We’ve Worked With
Target Private Brands — Our Flagship Program
+ More retail programs across US, Japan & SEA. Ask us for the full list.
Ask Us For The Full List →Storage & Organization
PETG, PET,PP, acrylic,R-PET,R-PP products
Kitchenware & Tabletop
Bakeware, food storage, lunch boxes, silicone products
Drinkware & Lunch Boxes
Tritan, stainless steel, kids tumblers
Travel & Bags
Luggage, pouches, travel accessories, sewn soft goods
Fitness & Outdoor
Yoga mats, camping gear, sports accessories and bags.
PTFE Nonstick BBQ Mat&Oven Liners
Grill mats, oven liners, Teflon materials,Toast Bags
All factories hold BSCI / Sedex / ISO certifications and are compliant with Target, Walmart, and CAINZ standards.
Major Retail Experience
12+ years industry experience, including 5+ years as a direct vendor for Target US — from product development to factory audits, testing, and QC.
Full-Chain Expertise
Business, sourcing, merchandising, design, QC — managed 26+ people across all five functions.
Proven Track Record
85%+ project win rate, $38.2M single-department revenue, zero complaints, zero claims.
Flexible & Responsive
24-hour response, 7-day sampling, flexible MOQ — dedicated key account manager for every client.
We're a results driven team
With a passion for product excellence and customer success
Lena Zheng
Founder & CEO
12+years in export sourcing & product development. Built and managed 12+ retail departments with $51.5M peak annual revenue as a direct vendor to Target US.
Focus:
· Key Account Management
· New Product Development · Client Communication & Business Development
· Retail Packaging
· Full-Chain Quality Control
Derek Zhang
Sourcing Manager
8+ years in manufacturing operations and supply chain management across home goods, travel accessories, and outdoor products.
Focus:
· Supplier Sourcing & Qualification
· Existing Vendor Management
· Project Quotation & Price Optimization
· Sample Management & Cost Control
· Supply Chain & Production Coordination
Joyce Zheng
Founder Assistant
Detail-oriented coordinator and founder’s assistant with a background in international trade administration and client services.
Focus:
· Founder Support
· Order Tracking & Follow-up
· Documentation & Compliance
Ann Chen
Designer
All-round creative responsible for LINZHEN’s independent website, external marketing communications, and product visual development.
Focus:
- Website Design & Content
- External Marketing & Promotional Materials
- Visual Design & Brand Identity
- Product & Marketing Copy Output
- Product Appearance & Colorway Design Support
Jenny Wu
QA & QC Inspector
10+ years in product inspection, factory auditing, and quality control for consumer goods and retail products.
Focus:
·Factory Audit
· Product Inspection
· Resident Factory & Loading Supervision
· Inspection Reports & Test Sample Collection
Flexible sourcing agent service with transparent, results-based terms — fees are tailored to your project and agreed upfront. You only pay for verified results.
Verified Partner Factories
From factory floor to retail shelf — end-to-end control at every stage
From factory floor to retail shelf — end-to-end control at every stage
Sourcing & Supplier Qualification
New supplier evaluation, factory audit, and capability assessment. We verify every supplier before production begins.
Sampling & Product Development
Rapid prototyping, material selection, and sample refinement. Most samples ready within 7-15 days.
Production & Manufacturing
Close production monitoring with regular in-line inspections. We manage scheduling and capacity planning.
Quality Control & Inspection
Pre-production, in-line, and final random inspections (AQL). Factory audits, resident supervision, loading check.
Logistics & Global Shipping
Consolidated shipping, customs documentation, and delivery coordination. Optimized container loading reduces costs.
Dedicated specialists overseeing every stage — from supplier qualification to final inspection.
Reports are updated annually — contact us for the latest documents.
BSCI
Business Social Compliance Initiative — ethical labor practices
Sedex
Supplier Ethical Data Exchange — responsible sourcing
ISO 9001
Quality management system certification
US Compliance
Compliant with US supplier standards
Europe Compliance
Compliant with ACTION HEMA supplier standards
Janpan Compliance
Approved supplier for Japan
Product Testing
FDA, LFGB, REACH, RoHS, CPSIA, Prop 65,CE,UN38.3,FCA.
AQL Standards
ANSI/ASQ Z1.4 accepted quality limits for all inspections
Success Stories
Real results. Real brands. Real revenue. — A proven track record from US big-box retail to Europe, Japan and Southeast Asia.
$51.5M
Peak Revenue Managed
12+
Retail Departments
85%
Win Rate
0
Complaints & Claims
Featured Case Study
US Successful Stories
Over 12 categories Stories · Direct Vendor & Factory
Took over a struggling $3.9M department and transformed it into a $38.2M powerhouse — 10x growth in 4 years. Developed 138+ SKUs across PETG, PP & acrylic storage solutions, with multiple in-store & online best-sellers and zero quality complaints throughout the partnership.
Asia Case Study
Japan Market
Built a 100+ SKU travel accessories program from scratch — pouches, luggage tags, travel bottles, cosmetic bags and digital organizers. Japanese buyers personally requested “all bags go to Lena.”
100+ SKUs · 50+ Fabrics · 9+ Rack Programs
South Asia Story
Indonesia Market · Philipines market
Complete brand rebuild from concept to shelf — 20+ SKUs including compression packing cubes, RFID waist pouches, luggage scales and travel organizers, achieving 5-star ratings on Tokopedia.
20+ SKUs · ★5 Avg Rating
Behind the Scenes
From Empty Booth to Brand Experience
Every trade show starts the same way — an empty shell. And every time, we build it out ourselves: materials in, structure up, products displayed, brand in place. No outsourcing, no shortcuts. These three photos from our Hong Kong MEGA SHOW booth show the full cycle — from first carton to a finished brand experience.
Let’s discuss your product and sourcing needs.
See what our customers say
Your End-to-End Product Development Partner
Excellent partner with an Outstanding quality and responsiveness!
